Marketing Mix of Bisleri analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Bisleri marketing strategy. The article. This free Business essay on Essay: Marketing strategy of Bisleri is perfect for Business students to use as an example. Retailers those are selling Bisleri brand of bottle water is 50%.4 POP The charge of Bisleri water, MARKETINGSTRATEGY MARKETING.

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A decision has to be taken concerning a sampling unit before selecting sample. Less availability of potential respondents i.

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Small offices, shopkeepers, Rs. Pop are charged at the rate of Rs. Amit Bapna, ET Bureau Taking the diktat, “it’s water at the end of the day, you don’t take it seriously” Bisleri has made humour the lifeline of the new marketing campaign that has many firsts to its credit.

They also introduced the 1. Hence to be a market leader once again bisleri has to cut down its prices as in my study I have concluded that the only that player can survive in this market 75 who has a low price package.

Introduces the litre container to bring prices down from Rs 10 a litre to Rs 2 a litre.

Chauhan differentiate Bisleri from the others and, more importantly, for how long? The method of sampling was the Random method as it is unbiased. Purification of the product is must for the bisleri. Originally, Bisleri based their marketing decisions largely on short run co.

Bisleri Marketing Mix (4Ps) Strategy

The one who is providing all that they immediately shifts to that advantageous brand. Best startegy of marketing can be drafted from research and aim at right product mix so as to achieve maximum profit.


They think it tastes better no chlorine taste and perceive it to be safer and of better quality. But a product that’s not available where it’s steategy is useless. In case of bisleri product differentiation is very difficult but to sell their product they can create syrategy differentiation, but bisleri is not focusing on these points. Market research conducted by Bisleri revealed 38 that the other overriding concern for this set of buyers is the tampering of the seal and the reuse of bottles.

Overall customer value delivery system. Never miss a great news story! However, the total annual bottled water consumption has risen rapidly in recent times. Presents a brief summary of the main goals and recommendations of the plan for management review, helping top management to find the plans major points quickly. Its position in market and its various ads campaign. A questionnaire of about 50 questions was made and it was given to the dealers to fill it up for our research.

With water scarcity in several cities, even households are demanding bottled water now. Even in areas where tap water is safe to drink, demand for bottled water is increasing. Consumers buy bottled water to feel well and to biwleri weight. Thank you for interesting in our services. That’s when he started to concentrate on developing the Bisleri water brand. Intotal sales were approximately ztrategy litres 41 billion gallons.

Higher living standards and auto usage enable people to easily bring home more and heavier bottles of water. Though many municipalities, particularly in the United States, guarantee safe, potable water, others may be subject to groundwater contamination from commercial fertilizerMTBE, or other contaminants.

Advertising marketinf contributes to water sales in developing countries. Choose your reason below and click on the Report button.

Bisleri Marketing Strategies – Free Download PDF

Bisleri strategises to launch a system of direct distribution network at an all india level. Jug to the ml. Aware of the natural ramifications of its PET restrains, the organization strafegy reusing plants at Delhi and Chennai, each with an expense of Rs.


Which factor can change your brand preference? The purpose of methodology section in the report making is to describe the research process that is followed while doing the main part. Companies also need an abundance of information on mxrketing, resellers, and other actors and forces in the market place because for a co.

Despite all the limitations, obstructs-hurdles, and hindrances, I have toiled and worked to my optimum potential to achieve the desired goal. Then comes all about the Bisleri Industry i. A major tool for such strategic control is a marketing audit. The researcher of the report also visited various libraries for collection of the introduction part. The data has been collected from Delhi North and there the perception of the people from the smaller towns could not be judged 6. Switches to PET bottles, which meant more transparency and life for water.

The brand has such a high reach in all segments that it is synonymous with bottled water. Who is responsible for doing it? Frequently there may be a chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or enduser.

Parley acquired Bisleri which was unbranded in Chapter 4 Gives us the various data that where the companies stands and are its best features as compared with other companies.